Pós-Graduação em Management of the Relationship and Communication with Customers
Plano de Estudos- 2009
1º Year
Tronco Comum
1st Quarter
Code
Name
ECTS
Obs.
PGGRCC402
Analytical CRM and Customer Lifecycle
6
PGGRCC401
Segmentation and Relational Marketing
6
PGGRCC404
Seminars
1,5
PGGRCC403
Digital Trends and Technologies in Marketing and Customer Relationship
6
3rd Quarter
Code
Name
ECTS
Obs.
PGGRCC410
Collaborative CRM and Customer Interactivity
5
PGGRCC409
CRM Software Development and Implementation
5
PGGRCC412
Applied Project
8
PGGRCC411
Customer Relationship at Point of Sale
5
2nd Quarter
Code
Name
ECTS
Obs.
PGGRCC407
Account Management
6
PGGRCC406
Customer Prospecting and Acquisition
6
PGGRCC408
Seminars
1,5
PGGRCC405
Business Presentation Techniques and Supports
6
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